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A4 is the most commonly used flyer size. A4 flyers are commonly printed on 157gsm gloss art paper, which is more than sufficient for everyday street promotion. For a thicker A4 flyer, choose 200gsm.
A4 (210 × 297mm) is the most common flyer size: its generous layout is ideal for "quotations, event promotions, product introductions and menus/price lists", among other uses, with clear, easy-to-read content. It is convenient for display stands, street distribution and post. Single- or double-sided full-colour printing is available, and thicker stock or special requirements can also be arranged to order.
The most common choice for street distribution, shop displays and short-term events: clear, effective and easy to keep within budget.
Particularly suitable for food and beverage businesses, education courses and exhibitions/events: plenty of information yet still easy to read.
Ideal for flyers to "take away and keep", postal mailings or long-term use in display stands; it feels sturdier and more substantial in the hand.
Fit a hero image + prices + process + QR Code all at once, so readers can see the key points without having to "squint".
There is ample room for quotations, service introductions, course flyers and event overviews; customers can also keep them easily.
Stay on schedule for upcoming events and last-minute promotions. If you have a specific delivery date, tell us clearly on WhatsApp and we will help identify the most reliable arrangement.
| Paper | Feel/appearance | Best suited to... |
|---|---|---|
| 128gsm gloss art paper (default) Economical and durable |
Vivid colours and saturated images; costs are easiest to control for large distribution runs, making it the practical choice for promotions. | Street distribution, shop displays and short-term event promotion. |
| 157gsm gloss art paper (commonly used) Sturdier |
Feels more "substantial" and rigid in the hand; even information-rich designs are less likely to look cheap. | Product introductions, price lists and postal mailings. |
| 200gsm (thick) More premium |
Greater presence, ideal for material that people will "keep for reference"; also more durable for long-term use in display stands. | Brand and service introductions, long-term promotion and key flyers in display stands. |
Tip: A4 is easy to "overcrowd" — we recommend 1 main heading + 1 hero image + 3 selling points, plus a QR code/contact details, for a much better reading experience.
(The above are common pre-press essentials. If you have special finishes/requirements, explain them clearly on WhatsApp first and we will review them with you.)
Use CMYK
Create your artwork in CMYK colour mode and at the correct dimensions
Ensure image clarity
All images should look sharp at 100%, at a minimum of 300dpi or above
Create outlines
Convert all text to outlines and embed all images or linked objects
Save your file
We accept PDF, AI and PSD source files; for special finishes we accept AI only
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