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A3 flyers are commonly used as small posters or folded promotional leaflets. 157gsm gloss art paper is suitable for everyday promotions; choose 200gsm or 250gsm for a thicker A3 flyer.
One sheet that works for "handing out, putting up or displaying": ideal for event promotions, in-store advertising, short-term offers and small poster displays. Not sure which to choose? The guide below will help you select the right paper weight and printing option in 30 seconds.
Recommended: 157gsm + double-sided full colour
Excellent value and substantial without being too heavy; commonly used for offers, event programmes and brand introductions.
Recommended: 200gsm + single-sided full colour
Creates more of a "poster feel" and sits more securely on a table or wall; it also has a more premium look when viewed up close.
Recommended: Add "lamination" (matte/gloss)
Helps reduce the risk of set-off and improves abrasion resistance; particularly useful for designs with dark, high ink coverage or a strong contrast between the two sides.
| Option | Suitable If You... | Common Uses |
|---|---|---|
| 157gsm gloss art paper | You mainly want to hand them out, control costs and print a larger quantity, whilst still having a sheet that is "substantial and not easily bent" | Street promotions, offers, event programmes, brand introductions and general advertising |
| 200gsm gloss art paper | You want a thicker sheet with more of a "poster feel" and a more premium look on a table, on a wall or when viewed up close | In-store displays, small poster displays, price lists and key information for exhibition stands |
| Single-sided full colour | All information is on one side for wall display, or nothing needs to be printed on the reverse | Small posters / notices / single-sided price lists |
| Double-sided full colour | Both sides need to be used when handing them out (for example, the main selling point on the front + details/map/QR code on the reverse) | Event flyers, vouchers and brand introduction leaflets |
Use CMYK
Create your artwork in CMYK colour mode and at the correct dimensions
Ensure image clarity
All images should look sharp at 100%, at a minimum of 300dpi or above
Create outlines
Convert all text to outlines and embed all images or linked objects
Save your file
We accept PDF, AI and PSD source files; for special finishes we accept AI only
From posters and backdrops to booklets, we do it all! Let our professional design team craft eye-catching print work for you.
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Not sure how to fold your flyer? This guide breaks down four common leaflet folds — the wallet (tri-fold), accordion (Z-fold), cross fold and gate fold — covering how each is folded, where it works best, and how it rates for looks and practicality, so you can pick the right one for your campaign.
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